Deception and intrigue surrounds this scarce 1969 Coke “Play Big Name Bingo” complete set of twenty caps. Due to “false, misleading and deceptive acts,” Coca-Cola was ordered to pay millions by the FTC in retribution to those who participated in the ill-worded matching contest by failing to disclose that purchasers had to answer two questions, rather than one. The promotional caps generally present (VG to EX). More on our website.
Also present are photo copies of the original playing board, official rules and newspaper article from the Arkansas Gazette outlining the groundbreaking decision.