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1969 Coke “Play Big Name Bingo” Caps Complete Set (20/20)

Lot Number 759

Quantity: Bid Starts: 11/21/2011 12:00:00 
Bid Open: 100.00  Bid Ends: 12/01/2011 22:00:00 
Bid Count: Overtime: 30 Minutes
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Description

Deception and intrigue surrounds this scarce 1969 Coke “Play Big Name Bingo” complete set of twenty caps. Due to “false, misleading and deceptive acts,” Coca-Cola was ordered to pay millions by the FTC in retribution to those who participated in the ill-worded matching contest by failing to disclose that purchasers had to answer two questions, rather than one. The promotional caps generally present (VG to EX). More on our website.

Also present are photo copies of the original playing board, official rules and newspaper article from the Arkansas Gazette outlining the groundbreaking decision.

 
 
Pictures  (Click on Photo to Enlarge)